Senior Marketing Analytics Specialist
Company: PTC Inc.
Location: Needham, MA
Posted on: September 13, 2018
Job Description:
Act as a subject matter expert and recommend “best
practices†related to digital marketing strategies for PTC programs. Perform analysis
and insight into key metrics and provide recommendations for
improving performance in critical campaign areas and throughout the
marketing funnel. Work with all levels of marketing staff to understand and
establish goals, determine required data sources, and establish marketing
benchmarks and metrics. Develop and provide ongoing input concerning timely
and comprehensive reporting and dashboards that provide actionable
metrics used to drive marketing decisions. Participate in Marketing
Operations scoping and development of Business Intelligence (BI) implementations.
Provide training across all marketing groups in the use of analytics
dashboards and reporting. Education & Experience Requirements: Master's degree in
marketing, engineering, computer science, mathematics or related field
(willing to accept foreign education equivalent) and no experience. Or,
alternatively, a Bachelor's degree in marketing, engineering, computer
science, mathematics or related field (willing to accept foreign
education equivalent) and 3 years of experience generating and analyzing
reports and data related to marketing analytics in a Business to Business
technology environment. Specific skills/other requirements – must also
possess 3 years of experience in each of the following: 1) Leveraging
Salesforce.com, Siebel or Goldmine Customer Relationship Management (CRM) and
sales management systems to determine and measure campaign
effectiveness; 2) Leveraging Google Analytics and Google Search Console tools to
generate reports and analyze data for inbound and web analytics in a
Business to Business technology environment; 3) Leveraging Eloqua, Marketo,
Silver Pop or Hubspot marketing automation systems to enable tracking,
performance evaluation, and optimization; and, 4) Working with OBIEE or
Business Objects Tableau Business Intelligence (BI) tools to present and
translate key technical learnings and actionable insights to inform
business decisions. Submit resume to resumes@ptc.com and include job title and
“Job Code GCYL†in the subject line.
Keywords: PTC Inc., Barnstable Town , Senior Marketing Analytics Specialist, Computer , Needham, MA, Massachusetts
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