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Senior Marketing Analytics Specialist

Company: PTC Inc.
Location: Needham, MA
Posted on: September 13, 2018

Job Description:

Act as a subject matter expert and recommend “best practices” related to

digital marketing strategies for PTC programs. Perform analysis and

insight into key metrics and provide recommendations for improving

performance in critical campaign areas and throughout the marketing funnel.

Work with all levels of marketing staff to understand and establish goals,

determine required data sources, and establish marketing benchmarks and

metrics. Develop and provide ongoing input concerning timely and

comprehensive reporting and dashboards that provide actionable metrics used

to drive marketing decisions. Participate in Marketing Operations scoping

and development of Business Intelligence (BI) implementations. Provide

training across all marketing groups in the use of analytics dashboards and

reporting.

Education & Experience Requirements: Master's degree in marketing,

engineering, computer science, mathematics or related field (willing to

accept foreign education equivalent) and no experience. Or, alternatively,

a Bachelor's degree in marketing, engineering, computer science,

mathematics or related field (willing to accept foreign education

equivalent) and 3 years of experience generating and analyzing reports and

data related to marketing analytics in a Business to Business technology

environment. Specific skills/other requirements – must also possess 3 years

of experience in each of the following: 1) Leveraging Salesforce.com,

Siebel or Goldmine Customer Relationship Management (CRM) and sales

management systems to determine and measure campaign effectiveness; 2)

Leveraging Google Analytics and Google Search Console tools to generate

reports and analyze data for inbound and web analytics in a Business to

Business technology environment; 3) Leveraging Eloqua, Marketo, Silver Pop

or Hubspot marketing automation systems to enable tracking, performance

evaluation, and optimization; and, 4) Working with OBIEE or Business

Objects Tableau Business Intelligence (BI) tools to present and translate

key technical learnings and actionable insights to inform business

decisions.

Submit resume to resumes@ptc.com and include job title and “Job Code GCYL”

in the subject line.

Keywords: PTC Inc., Barnstable Town , Senior Marketing Analytics Specialist, Computer , Needham, MA, Massachusetts

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